If you're not among the 54 percent of Americans planning on celebrating Valentine's Day, you may wish to reconsider. Some 53 percent of women surveyed a few years ago reported that if their spouses or significant others failed to buy them a Valentine's Day gift, they'd dump them. …

http://www.adweek.com/news/advertising-branding/how-naked-woman-horse-and-family-belgium-created-godiva-chocolate-162826

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