It is no secret that 2020 completely upended how the world thinks about celebrations, which greatly impacted the cake sector. For example, according to a Dawn Proprietary study in 2020, 65% of artisanal bakers offered individually wrapped items to meet consumer demand. Until COVID-19 is under control, Dawn believes smaller single-serve cake portions will continue to dominate the market, explains Phil DeWester, director of senior category marketing for Dawn Foods. Another key trend for 2021 is ta …

https://www.bakemag.com/articles/14477-innovative-ideas-for-cakes-this-spring

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